👋 I’m Dave
I run Authentic Matters, a digital marketing consultancy that helps organizations better use the internet to grow their businesses.
What kind of organizations?
Any, really, but the sweet spot is with companies that have been around for a while, typically are in the B2B, services, tech or healthcare spaces, are revenue positive, and have a firm belief that getting serious about digital can have a meaningful impact on their bottom line.
So we’re talking about digital marketing, yes?
Yes. Web. Content. Email. Paid campaigns. SEO/SEM. The list goes on.
Those are tactics and we do them well. But we don’t execute any of them without strategy. What are the goals, how are we going to get there and how are we going to know if we’re on the right track?
Baked into strategy are things like positioning, messaging, branding. Analytics, metrics and ROI too.
We work directly with executive teams to build and execute digital marketing strategies. And we love doing it.