AuthenticMatters

Another invisible threat to Facebook and its new investors, say tech pros: boredom. People tire of reading status updates about what others had for breakfast, says social psychologist Matt Wallaert. There could be greater user control over the newsfeed to allow people to select limit updates along subject matter like births, weddings or their friends’ sporting activities, he says. “At the moment, a lot of users are just browsing, keeping general tabs on friends and checking out the occasional funny thing on YouTube,” he says.