AuthenticMatters

Case Study: BroodrClaus!

Overview

Broodr is Etsy for geeks. It’s an marketplace that brings together buyers and sellers of funky gadgets and products that are pretty awesome.

PR Element

For the holiday season, we dreamt up BroodrClaus. Basically, the idea went like this…

Broodr’s primary customer is geeky: designers, engineers, techies, web types. In that Broodr is based in New York City, we decided to put on BroodrClaus Day, where Dave and Jason (Broodr’s founder) toured the city (in geek Santa gear via MTA, of course) and stopped by a handful of tech communities including Thrillist, GeneralAssembly, WeWorkLabs, Hive@55 and more. After all, geeky characteristics have been known to populate these places.

So we pitched and coordinated with all of these tech communities, encouraged them to socialize #BroodrClaus and made sure that each visit had plenty of people. Best part? We dropped a bag full of free Broodr goodies and special QR coupons at each spot. You can read more about it (and see some sweet pics) on the Broodr blog. All in all, it was a hit: high in-real-life engagement… strong Twitter engagement (we even had some tech communities asking if BroodrClaus could come visit them)… customers converted.. and media interaction with outlets like TheNextWeb (again, it’s all about hitting the right audience).

End result: BroodrClaus contributed Brood’s highest sales season to-date.