February 2012
5 posts
4 tags
Small-Batch Whiskey, Startup PR, Authenticity &...
Avi (one of our advisors) shot me an email today:
I was at the first growth venture network startup advisor day yesterday and the topic was user acquisition where for half an hour we talked about PR and authenticity. Keep hammering “Authentic PR for Startups.”
So I thought about that a bit. And cutting right to it, here are a few ideas as to what that means. (Naturally, this list...
4 tags
Tone and Time Diffuse All
By now, everyone knows about Google’s impending privacy policy changes. Regardless of what you think of them (and you’re still going to use their products as you always did), Google did an incredible job of making these changes known. Yes, they took a PR hit when the announcement became public - that always happens. But what was smart on Google’s behalf is that they made the...
Kashoo PaymentEvolution Partnership Coverage:... →
“Another invisible threat to Facebook and its new investors, say tech pros:...”
– AuthenticMatters advisor, Matt Wallaert, in SmartMoney.