December 2011
6 posts
5 tags
You, The Holidays, and Internet Martyrdom!
The holidays. Chaotic, annoying, busy, hassled, too quick, too sudden, crazy, too much, fun-filled, regrettable… the adjectival list goes on. And on.
A related trend? People using the holidays and the web to be a martyr (even if they don’t know they’re doing it).
Let me explain. We’ve all seen Facebook status updates or tweets from people where they bemoan how...
7 tags
Brands are Human - They Need to Communicate as...
Thanks to the socialization of the web, brands have taken on very human characteristics. They’re conversational. They’re sometimes awkward. They’re nerdy. They’re intelligent. They’re jerks (sometimes). They’re cute. They’re welcoming. They’re darling. They’re ignorant. They’re self-righteous. They’re self-important. They’re...
5 tags
Making Branding Fashionable
**This post reblogged from my personal blog, daveclarke.co**
See these sunglasses? They’re a knock-off of the “legendary” (quotes used heavily) RayBans. Everyone and their mother has a pair. And they come in a kaleidoscope of colors as opposed to the traditional black of the originals. Whatever. They’re popular. That’s fine.
I’m pointing them out...
5 tags
Broodr Claus Invades NYC!
Last week, Broodr Claus invaded New York.
Broodr is basically Etsy for geeks. As such, we put on a guerrilla tactic where we donned some geek-Santa attire, hopped on MTA and brought some holiday cheer (plus a ton of free Broodr gear and coupons) to a handful of New York’s coolest tech spots including GeneralAssembly, Hive@55, Thrillist, BitMapNYC, WeWorkLabs and more. And while...
7 tags
Case Study: GetRaised
Overview
GetRaised came out of the ChurnlessLabs. While we were at Thrive, we saw that, as a percentage of income, women were great savers compared to men. But in terms or raw dollars, there was a sizable gap. So our product team developed GetRaised, a recommendation engine that shows users whether or not they are underpaid - and gives them the tools to do something about it.
How It Works
A...
2 tags
Case Study: Thrive
Overview
Thrive is a free personal finance management site that helps people save more, spend less, and improve their overall financial health.
How It Works
A user signs up for Thrive, for free, and syncs up their various financial accounts: checking, savings, credit cards, loans, etc. The system uses algorithmic advice to offer personalized guidance, based on transactions pulled form the...