February 2012
4 posts
4 tags
Tone and Time Diffuse All
By now, everyone knows about Google’s impending privacy policy changes. Regardless of what you think of them (and you’re still going to use their products as you always did), Google did an incredible job of making these changes known. Yes, they took a PR hit when the announcement became public - that always happens. But what was smart on Google’s behalf is that they made the...
Kashoo PaymentEvolution Partnership Coverage:... →
“Another invisible threat to Facebook and its new investors, say tech pros:...”
– AuthenticMatters advisor, Matt Wallaert, in SmartMoney.
January 2012
10 posts
7 tags
Do You Take The Business?
Most people - especially those in a consulting role - will agree that not all business is good business. The challenge, though, is being able to accurately gauge what’s good business and what’s not. Then it’s about taking on the new work… or passing. And while no two situations are the same, below are a few criteria that can help us determine whether or not a piece of...
5 tags
Pay and We'll Remove Our "Powered By" Logo!
We’ve all seen freemium models that encourage users to convert to paid by the “if you convert to paid, our branding goes away!” promoting pressure. Sometimes that might be a decent enough incentive. Sometimes a userbase will say, “Meh… I don’t mind your branding.”
And this brings up an interesting decision point: if you’re going to take this...
Imagine There's No Excel →
Profitably featured on CFO.com
1 tag
Pre-Meeting Prep
Let’s talk about meetings! (Control your excitement.) Everyone’s done ‘em. No one loves them. One aspect of meetings that often goes overlooked is the pre-meeting prep. We’re not talking final touches on the deck or talking points or secret head nods that are supposed to indicate input moments.
We’re talking basics…
Don’t have a ton of crap in your...
4 tags
Pakora Butty: Back to Business →
For all of us who’ve had that “dad” conversation…
(Thanks to JP Toto for the share)
pakorabutty:
It’s business time.
I’ve been embarking on various entrepreneurial adventures since the age of 21 when I got my first ‘professional’ job. As a new graduate I knew that the 9 - 5 (or midnight as it was in my case) life was not for me. After learning the industry standards...
Opposing Forces Theory
From product development to biz dev to consumer marketing to every decision we make as human beings, there are reasons to do a thing and there are reason not to do a thing. Known as opposing forces (or dual process) theory, it’s a concept near and dear to AuthenticMatters advisor and behavioral psychologist Matt Wallaert.
The following excerpt is re-posted from Matt’s blog, An N of...
Strong Opinions @marksbirch: Patience in Startup... →
bijan:
One of the hardest things about life in startups, whether you are an employee, founder or investor) is patience…It’s easy to get caught up in all of the new startups that are created and funded each week. There is always a shiny new thing, scary new competitor or a shiny new person…
2 tags
1 tag
Prefacing happy hour with: “Sorry, I need to keep... →
It’s silliness like this that gives PR a bad rap.
4 tags
Case Study: BroodrClaus!
Overview
Broodr is Etsy for geeks. It’s an marketplace that brings together buyers and sellers of funky gadgets and products that are pretty awesome.
PR Element
For the holiday season, we dreamt up BroodrClaus. Basically, the idea went like this…
Broodr’s primary customer is geeky: designers, engineers, techies, web types. In that Broodr is based in New York City, we...
December 2011
6 posts
5 tags
You, The Holidays, and Internet Martyrdom!
The holidays. Chaotic, annoying, busy, hassled, too quick, too sudden, crazy, too much, fun-filled, regrettable… the adjectival list goes on. And on.
A related trend? People using the holidays and the web to be a martyr (even if they don’t know they’re doing it).
Let me explain. We’ve all seen Facebook status updates or tweets from people where they bemoan how...
7 tags
Brands are Human - They Need to Communicate as...
Thanks to the socialization of the web, brands have taken on very human characteristics. They’re conversational. They’re sometimes awkward. They’re nerdy. They’re intelligent. They’re jerks (sometimes). They’re cute. They’re welcoming. They’re darling. They’re ignorant. They’re self-righteous. They’re self-important. They’re...
5 tags
Making Branding Fashionable
**This post reblogged from my personal blog, daveclarke.co**
See these sunglasses? They’re a knock-off of the “legendary” (quotes used heavily) RayBans. Everyone and their mother has a pair. And they come in a kaleidoscope of colors as opposed to the traditional black of the originals. Whatever. They’re popular. That’s fine.
I’m pointing them out...
5 tags
Broodr Claus Invades NYC!
Last week, Broodr Claus invaded New York.
Broodr is basically Etsy for geeks. As such, we put on a guerrilla tactic where we donned some geek-Santa attire, hopped on MTA and brought some holiday cheer (plus a ton of free Broodr gear and coupons) to a handful of New York’s coolest tech spots including GeneralAssembly, Hive@55, Thrillist, BitMapNYC, WeWorkLabs and more. And while...
7 tags
Case Study: GetRaised
Overview
GetRaised came out of the ChurnlessLabs. While we were at Thrive, we saw that, as a percentage of income, women were great savers compared to men. But in terms or raw dollars, there was a sizable gap. So our product team developed GetRaised, a recommendation engine that shows users whether or not they are underpaid - and gives them the tools to do something about it.
How It Works
A...
2 tags
Case Study: Thrive
Overview
Thrive is a free personal finance management site that helps people save more, spend less, and improve their overall financial health.
How It Works
A user signs up for Thrive, for free, and syncs up their various financial accounts: checking, savings, credit cards, loans, etc. The system uses algorithmic advice to offer personalized guidance, based on transactions pulled form the...
November 2011
2 posts
3 tags
5 tags
Interacting with Bloggers: You're Doing It Wrong
**Reblogged from daveclarke.co**
First of all, I am not a blogger. I’m a guy who blogs. It’s not my day job. I don’t make a dime off it. However, I do spend a lot of time interacting with people who actually are real bloggers - people that rely on blogging as a revenue stream, for better or for worse. And as anyone who participates in such activity knows, it is a unique blend of art and...