About

AuthenticMatters is a digital communications strategy shop that helps companies - from seed stage startups to traditional brick and mortars -  attract the right customers to the right products for the right reasons. Authentically.  We do this primarily though four ways:

  • Public Relations.  Relax. It’s not that hackish type of PR your thinking of. (For stuff like that, check out a side project of ours: Things PR People Say.) We’re not blindly blasting out jargon-filled press releases. We’re not bcc’ing the same old garbage to hundreds of those “close media contacts” that are often bragged about. That’s not really our style, let alone effective. Instead, we’re out to connect great products to the users their intended for. We take a grassroots approach. We identify small batches of reporters, producers, bloggers and other influencers who actually have the eyes and ears of the right users we seek. We find out what they’re interested in. We actually read and watch what they’re covering. We don’t “make a follow-up call” nine minutes after we email them. (Seriously, who likes to be called?) We create a relationship that is mutually beneficial (yup, that’s possible). When it comes to PR, we’re facilitators. Helpers, really. And we plan, execute and measure around the ultimate goal of filling the top of the funnel; driving quality users to products and services that are actually useful to them.
  • Content Strategy. When it makes sense, we help businesses with content strategy. That can mean a lot of things. A story might be helpful… Recently, we started helping a commercial property development and management client convert their blog into a content platform that functions as a small business resource for both existing and potential tenants. Instead of random, infrequent posts, we built out an editorial calendar, complete with post topics, editorial processes, deadlines and analytics. We’ve also built a MailChimp campaign around the content generated in order to further flood the funnel - and to show us visitor and subscriber behavior. Ultimately, this is about helping a landlord provide more than just space - a not-so-common approach in the world of commercial real estate. And it’s a great example of AuthenticMatters implementing a content strategy designed to engage customers and win new ones.
  • Social Media Marketing. There are lots of social media “experts” these days. Gurus… specialists… the list of hollow monikers goes on. And on. Much like our public relations practices, we take a grassroots approach to social media marketing that bypasses the BS and works to engage not only individual customers, but also influencers, on social platforms. Products like Twitter and Facebook have given companies the ability to be personal and human to their customers. That’s a pretty powerful thing (nor is it rocket science, we know - but it is a blend of science and communicative art). So we work to help these companies actually communicate like real human beings via the right social channels. We map out goals and timelines, determine the work to be done and, most importantly, we track analytics. Because at the end of the day, it’s not how many “Likes” we get - it’s how many quality customers we earn, convert and retain.
  • Digital Strategy. While this bucket has a “catch all” feeling, it’s actually pretty specific. There’s you and there’s your target customer/user. In between, is your product. And that’s what facilitates the outcome (i.e., converting the target customer/user into a paying customer). Your product is designed to make it as easy as possible for someone to do a specific thing. And that requires a digital strategy. That covers everything from user cases (aka “who”) to analytics (aka “what and why”) to product development (aka “adjust”). And it even includes the marketing-centric disciplines mentioned above. (Hey… this is sort of feeling “catch all…”) At the end of the day, we create digital strategies that help your target customers lose that “target” modifier and become simply customers.